COMMUNICATION STRATEGY - SOCIAL MEDIA ACTIVATION - CONTENT PRODUCTION - SPONSORING - MEDIA BUYING
The analyse of your need in communication pass by a screening of your internal information, external marketstudies. An additional external profesionnal view can upgrade your goals and developp with the wide angle the mix communication plan actions in your strategy.
"Creativity without strategy, it's called art. Creativity with the strategy, it's called advertising."
Plan to achieve
Lead to action
Anticipate to control
The measurement has to become continue in the communication world. As far as you can obtain information from different programs, don't forget fields, market segments, targets behaviour, ....
Comparison is not necesseraly reason !